Zebra Technologies acquires Elo Touch Solutions, Inc.

Together, we’re delivering better customer experiences through frontline mobility and self-service technology, supported by one consistent platform. Chip Yager, Vice President of Corporate Strategy at Zebra, shares why this acquisition matters and how it benefits associates, customers, and partners.

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“The combination of Zebra and Elo is attractive for enterprise customers who are accelerating their efforts to digitize and automate their workflows to create in-person experiences as smart and connected as the online world... and this acquisition further elevates our strategic position across the retail, hospitality, QSR, healthcare, and manufacturing industries...”

Bill Burns

Chief Executive Officer, Zebra Technologies

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"We're really excited about how Elo fits into our broader strategy of connecting the frontline... by unifying the experience from the customer back to the connected frontline worker, we'll be able to unlock tremendous value for our customers."

Joe White

Chief Product and Solutions Officer, Zebra Technologies

More ways to serve, across every touchpoint

Across retail, quick service, hospitality, and healthcare, Zebra and Elo make operations simpler and experiences better.

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“... we think the Elo acquisition is positive for Zebra in that it combines Elo's strengths in ruggedized, enterprise solutions with Zebra's strength on the operations side.”

John Harmon

Senior Analyst, Coresight Research

“We are excited about Zebra’s strategic acquisition of Elo, as it opens new opportunities for innovation and growth. This partnership enhances the ability to deliver cutting edge solutions in a rapidly evolving industry. We look forward to the future and value this collaboration will bring”

Brad Fick

President of Direct Source, a Zebra Partner

“We’ve long admired Elo’s interactive and modular technologies and Zebra’s commitment to enterprise intelligence. Bringing these two forces together is a win for the industry. BlueStar is excited to collaborate even more closely with Zebra as they expand their ecosystem, add to their robust partnerships in software and services, and redefine what’s possible in automation and engagement.”

Ryan Girvin

President and CEO of BlueStar, a Zebra Partner

"This strategic acquisition brings together two of our long-standing partners, combining Zebra’s industry-leading expertise with Elo’s innovative kiosk technologies. We are excited to see these two innovation-driven companies come together, creating powerful synergies that will open new opportunities and drive greater value for customers and the industry as a whole."

Tony Rivers

President and CEO of Peak Technologies, a Zebra Partner

Point-of-sale (POS) has moved beyond transactions. AI, automation, and connected tech are turning it into the hub of consistent experiences customers value. See how the frontline is being redefined.

Read the flyer on how the frontline is being redefined.

Frequently asked questions

With Elo now part of Zebra, we’re expanding our focus on self-service and customer-facing workflows. Elo’s industry-tailored solutions—kiosks, payment technologies, and touchscreens—help modernize POS, streamline self-service and payments, automate kitchen and industrial workflows, and optimize production and process management.

Zebra’s global reach, strong customer relationships, and services expertise accelerate Elo’s expansion into new markets. As retail media and AI reshape the frontline, together we give customers one trusted partner for digital transformation.

Elo and Zebra’s complementary portfolios open new opportunities for partners—offering greater choice and a stronger foundation for emerging use cases. Working closely with ISVs, PSPs, and VARs, the combined portfolio creates more ways to build, sell, and support tailored solutions across industries.

The acquisition also strengthens Zebra’s presence in hospitality (including QSR), healthcare, manufacturing, and SMBs—giving partners access to new customers and solution areas. Together, Zebra and Elo help partners expand offerings, deepen relationships, and deliver more value.

Discover how Zebra powers frontline automation

See how Zebra helps simplify frontline operations with smart devices, intuitive software, and services that work together.

Read more about Zebra

Explore how Elo elevates self-service

Elo's kiosks, computers, and touchscreens give customers more choice and control while helping businesses speed service and automate tasks across industries.

Read more about Elo