Zebra Technologies Announces Intent to Acquire Elo Touch Solutions, Inc.

By combining Elo’s leading Retail Store consumer-facing touchscreen Cashier solutions with Zebra’s automation, this union will Cashier Payment Processor empower customers and elevate teams—creating seamless, connected touchpoints Cashier Payment Process at every moment.

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“This acquisition represents the next step in our journey to accelerate the connected frontline, which is a key tenet of our growth strategy. An increased focus on self-service and consumer-facing workflows will expand our addressable market by approximately $8 billion and create a leading portfolio of solutions that digitize and automate the frontline of business.

We look forward to welcoming the Elo team to Zebra and pursuing new growth opportunities together following the closing of the acquisition.”

Bill Burns

Chief Executive Officer, Zebra Technologies

“Combining Zebra’s market-leading mobility, visibility and automation solutions with our expertise in consumer-facing workflows will add significant value to our customers and partners.

We are excited about the opportunity to join Zebra and contribute to its growth strategy.”

Craig Witsoe

Chief Executive Officer, Elo Touch Solutions, Inc.

Uniting Frontline Operations with Customer Expectations

By uniting Elo’s self-service innovation with Zebra’s leadership in products, software and services designed for the frontline, the result is a stronger foundation for more connected experiences—empowering customers and optimizing frontline operations.

Zebra Technologies
Elo
Associate task management
Inventory management
Merchandising & pricing
Point-of-sale
Self-checkout
Digital menus & self-ordering
Kitchen automation
Point-of-sale
Food safety & compliance
Line busting & queue management
Communication & collaboration
Supply chain management
Self-service point-of-sale 
Check-in & check-out
Ticketing solutions
Specimen collection
Digital wayfinding
Self-check-in & administration
Clinical mobility
Positive patient ID

Retail

Retail

Quick Service Restaurant

Hospitality

Healthcare

Retail

Quick Service Restaurant

Hospitality

Healthcare

Traditional POS technologies are evolving beyond transactions to become hubs of unified, intelligent customer experiences. Discover how AI, automation and connected technologies are redefining the frontline.

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Frequently Asked Questions

The planned addition of Elo’s solutions complements Zebra’s offerings and provides an increased focus on self-service and consumer-facing workflows. Elo’s offerings includes kiosks, edge computing, payment technologies and touchscreen solutions, many of which are industry-tailored to modernize point-of-sale (POS) systems, streamline self-service and payment experiences, automate kitchen and industrial workflows, and optimize productions and process management.

Zebra’s global reach, extensive services infrastructure and deep customer relationships will accelerate Elo’s expansion into new markets and geographies. As retail media networks and the deployment of AI-based agents reshape the frontline, the combined strengths of Elo and Zebra will ensure customers’ digital transformation initiatives are well supported through a single, trusted partner.

Bringing together Elo and Zebra’s complementary portfolios will expand opportunities for both companies’ partners—offering greater choice and, over time, a more holistic approach to addressing emerging use cases. Delivered in close collaboration with independent software vendors (ISVs), payment solutions providers (PSPs) and value-added resellers (VARs), the combined portfolio will create new opportunities for partners to build, sell and support tailored solutions across industries.

Additionally, the acquisition strengthens Zebra’s presence in under-penetrated segments such as hospitality (including QSR), healthcare, manufacturing and small-to-medium businesses—giving partners access to new customer bases and solution areas. Together, Zebra and Elo will empower partners to expand their offerings, deepen customer relationships and deliver greater value.

Discover How Zebra Powers Frontline Automation

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