New Report: Success at Hand: Equipping Frontline Workers with More Mobile Devices to Drive Revenue and Delight Customers

Discover the transformative insights from Zebra Technologies Corporation’s latest report, Success at Hand: Equipping Frontline Workers with More Mobile Devices to Drive Revenue and Delight Customers, conducted by Coresight Research. This comprehensive study examines the current state of mobile device usage among U.S. retail associates, highlighting both challenges and opportunities in enhancing workforce efficiency and customer satisfaction.

Key Insights:

1. Widespread Lack of Mobile Devices: A significant portion of the U.S. retail workforce, particularly in large retail organizations, lacks dedicated mobile devices, which are crucial for roles that heavily depend on mobility, such as store operations, merchandising, and floor staff.
2. Operational and Satisfaction Benefits: Equipping employees with mobile devices can greatly enhance operational efficiency and communication and improve employee satisfaction. This aligns with the feedback from those surveyed for Zebra’s 17th Annual Global Shopper Study in which nearly 90% of associates said they feel more valued by their employer when they provide technology tools to help them do their work. 
3. Bridging the Skills Gap: Despite challenges like skill and talent shortages, the use of smartphone-like interfaces and AI tools can bridge these gaps, ultimately helping to improve tasks such as restocking, product placement, and customer service, thereby enhancing overall customer experiences.

Explore how equipping retail associates with mobile devices can revolutionize operations and enhance customer engagement.